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However, word of the test was withheld until early December on orders from AT&T .On October 25th, manufacturing of color television was put on hold at the request of Defense Mobilizer Charles E.By June, the count stood at 50% for CBS and 33% for ABC and both networks claimed they would be all-color for the 1966-1967 season . If 1965 was the watershed moment for color broadcasting, there was still the small problem of the viewing public not having color television sets.According to NBC, there were only 2,860,000 color households in the United States as of January 1st, 1965 (though that was up from 1,620,000 on January 1st, 1964) .Wilson and the National Production Authority due to scarcity of metals and the conflict in Korea . And on December 17th, the FCC approved color specifications from the National Television System Committee (NTSC) for a color system compatible with existing black and white sets . For a variety of reasons, including a lack of adequate production facilities for color television sets, the expense involved in converting existing television stations to color transmissions, and the cost of color sets for the general public, the adoption of color television was slow.During the first six months of 1954, fewer than 8,500 color television sets were manufactured in the United States .
On October 16th, RCA sent a fifteen-minute color variety show to San Francisco and Los Angeles, the first transcontinental color transmission.NBC planned to broadcast the vast majority of its primetime programming — all but two shows — in color at the start of the 1965-1966 season.Only (due to the cost of expensive special effects) would be aired in black and white .In 1963, the network was broadcasting in color only if an advertiser would help pay for the added cost . A preliminary study released in March of 1965 by ARB (and paid for by all three networks) led NBC to announce that its color programming would give it a 1.4 ratings-point advantage over ABC and CBS .
magazine declared that “the surge of interest in color in the past six months marks September 1965 as the date of the long-awaited color breakthrough” . The study compared 4,600 color homes with 4,600 black-and-white homes.
During the early 1960s color television grew at an amazing pace, especially on NBC, culminating in the color revolution of 1965.